NEW DELHI, FEBRUARY 16, 2010: Archbishop Claudio Maria Celli, head of the Pontifical Council for Social Communication, Vatican, released three books on media —Basics of Social Communication, Critical Understanding of Social Communication and Theological Perspectives in Social Communication— in New Delhi on February 12, 2010.
The books are jointly published by Don Bosco Communications–India and Tej Prasarini, Mumbai and complete the series on Communication for Pastoral Leadership. They are primarily meant for Church personnel to help them understand and appreciate today’s media and to apply their many possibilities in their life as community leaders and educators. However, anyone interested in having a clear and concise understanding of the complex world of the media will find them very handy.
Said Abp Celli wishing it to be a profitable tool for the Church in other countries too, “I am very pleased that the Church in India is creating the new path especially for formation in Social Communications - this indeed is a big investment of reflection”.
“This project will empower Church personnel in communications both staff and students in the seminaries as well as lay leaders in the Church”, commented the CBCI Social Communications Chairman Cardinal Oswald Gracias of Mumbai. Paying tribute to the Salesians who worked on the project he added, “I am particularly grateful to Fr. George Plathottam (CBCI Social Communication Secretary) who took up the project speedily and effectively”.
The Cardinal observed that over the last decade there has been a growing interest among the bishops in Social Communications.
ABOUT THE BOOKS
BOOK 1: 'Basics of Social Communication' presents the essentials of communication in a simple, straightforward and an easy-to-follow manner. It takes you to all aspects of communication – from verbal, non-verbal and paraverbal communication to intrapersonal, interpersonal and mass communication; from old media to new media; from the communication challenges of the real world to those of the virtual world. And it’s not all theories and abstractions – there is a whole section on skill-building: language skills, listening skills, speaking skills, writing skills, presentation skills, virtual skills…. The emphasis is on giving you the essentials in a simple and clear manner. You get what you need in order to be a confident communicator. It is the firstof a 3-volume series for the formation of pastoral personnel in social communications.
BOOK 2: 'Critical Understanding of Social Communication' is an in-depth study of the media and their lasting impact on us. It examines media’s underlying assumptions, values, hidden agendas, complexities, concerns, and relevance. Do you wish to engage in a fruitful dialogue with the media? Do you want to understand, analyse and evaluate their multi-layered messages? You need look no further. Here is a handy volume that will enhance your capacity to look at media critically and creatively. It is the second of a 3-volume series for the formation of pastoral personnel in social communications.
BOOK 3: 'Theological Perspectives in Social Communications' is a well-researched, carefully crafted and up-to-date presentation of the principles and practices of Social Communication from the perspective of pastoral leadership. Interesting, instructive and illuminating, the book introduces the reader to the Church’s rich communicative traditions as well as her many pioneering efforts at promoting communication. The focus is on helping pastoral personnel to understand, appreciate and creatively apply the principles and practices of social communications in their varied ministries. The book includes insightful sessions on preaching, evolving effective strategies and plans, networking and integrating communications with one’s ministry. It is part of a 3-volume series for the formation of pastoral personnel in social communications.
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