BIS Mumbai
BOSCO INFORMATION SERVICE # 3421
DON BOSCO KURLA LAUNCHES COURSE IN DIGITAL MARKETING
By Mr Conrad Saldhana
KURLA-MUMBAI, MARCH 05, 2013: Don Bosco Centre for Learning, 
Kurla in association with DPU (Digital Professionals Unwired) launched the Post Graduate Certificate in Digital Marketing –Strategy and Implementation on March 2, 2013.
The Course focuses on the growing needs of the Digital Space. The Course includes detailed modules on an array of subjects viz. Digital landscape, Digital Technologies, different aspects like creative, planning and buying et al of Digital Media, SEO, SEM, Digital PR, in depth coverage of Social Media which includes ORM, Google Analytics, Mobile Marketing, Digital Content, Branded Games, Digital Sales and Digital Entrepreneurship.
The Course content has been created by senior Industry Professionals with a proven track record in the Digital 
space. The Course intends to empower individuals with industry relevant competencies. Therefore the pedagogy will encourage learning through practical case studies and implementation.
At the inauguration Fr. Adolph Furtado, Director, Don Bosco Centre for Learning, in his welcome address, shared the vision of DBCL which focuses on the empowerment of youth with industry relevant skills. He saw hope in such courses building a new India through equipping youth with professional skills.
The chief guest Ms Dnyanada Chaudhuri, COO, Madison, emphasised the dire need of professionals in the Rs. 3000 crore Digital Marketing space and therefore applauded this initiative. In her message to the participants she encouraged them to be curious, live the medium and be creative.
Mr Albert Pereira, Chief Strategy Officer & Digital Lead @ Mio Design Pvt. Ltd. and the key player in the designing of the Course shared with the participants the highlights of the Course and the thinking which has gone behind it.
Mr Arnav Neel Ghosh, GM – India & South Asia – Mobile & Regional Digital Director West of Havas Media presented a detailed scenario illustrating with case studies the critical role which Mobile will play in the Digital Space. He stated that Mobile is a behaviour which has as its prime time 10pm – 1am. We now live in an age where space has disappeared, time is compressed and the smartphone consumer is the leader in the mobile movement. Mobile is a new era. Mobile is now.
Mr Tushar Vohra, founder Mastiff Tech Pvt. Ltd. emphasised the importance of knowing technology if one has to leverage the maximum potential which exists in the digital space. He also reiterated the need for such a professional course given the dearth of professional resources existing in the Digital space.
The Course has begun effective March 03, 2013. It's a weekend Course conducted mainly on Sundays. It will run through till October, 2013 at Don Bosco Centre for Learning Campus situated near Vidyavihar Station (W). This is the first of several other programs that DBCL will roll out to enable people to use Technology to become entrepreneurs.
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